Keyword Research Methodologies and Tools

When you start a campaign, Keyword analysis is the first step of Onpage SEO. Always research your keywords well and make sure they will produce high amount of traffic and is having less competition. Also select proper keywords in such a way that a user coming from SERP do not bounce.

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in their desired keywords.

Keyword Research Methodologies -

When you want to select keywords for a website, you need to understand the importance of selecting a keyword and its significance to your website. 

• Consider keywords having less competition
• Consider keywords having more traffic
• Consider Competitors keywords which are relevant to you
• Consider keywords with same meaning of a keyword
• Consider keywords with bad spelling
• Always use long tail keywords such as “professional search engine optimization company NY”
• For local optimization check all cities, small places and towns for a keyword.

Keywords Analysis Tools:-

Basically, if you do keyword research Google keyword research tool which is known as “Keyword planner” is best free tool available. https://adwords.google.com/ko/KeywordPlanner/Home?__u=9447034690&__c=2255455210 But you can have more paid tools for keyword research.

These are some other keyword research tools available for you:-

·    Word tracker - http://www.wordtracker.com/

·     Word Stream - http://www.wordstream.com

·     Keyword Eye - http://www.keywordeye.com/

·     Keyword Spy - http://www.keywordspy.com/

·     SEM Rush–http://www.semrush.com

·     Raven Tools Research Central (paid) - http://raventools.com/tools/research-central/

·     Advanced Web Ranking (paid) - http://www.advancedwebranking.com/tour/research.html

·     Word pot (free) - http://www.wordpot.com/

·     Keyword Discovery (free & paid) - http://www.keyworddiscovery.com/search.html

·     SEO Book Keyword Tool (free) - http://tools.seobook.com/keyword-tools/seobook/

·     Bing Keyword Research (free) - http://www.bing.com/toolbox/keywords