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Review Submission and Its Importance for a Business

Ratings and reviews are not only used by large percentages of consumers to shape their purchasing decisions, they also positively affect a local business’ search results rankings. But only a small percentage of consumers create review content. So in effect, a vocal minority currently control the destiny of a lot of the review material. Therefore, encouraging an authentic dialogue about your local business online has taken on even greater importance to a local business’ success.

There are review sites where you can go online and submit reviews.  These platforms not only help businesses learn what they should improve, but also appear in online search when a business name is looked up and can be a reason why a customer chooses that business.

Review platforms that appear in online searches can help a consumer choose a business, so it is important to ensure that your business or service has quality reviews on these sites. If a consumer sees a bad review or no reviews for a certain business, it is likely that they will avoid that business and continue to look for another one with good reviews.

Review submission site list - 

http://www.blagger.com/
http://consumerist.com
http://www.reviewcentre.com
http://www.viewpoints.com/aboutme/vjneel
http://www.complaintsboard.com/
http://www.imreportcard.com/
http://www.reviewsahoy.com/
http://www.ripoffreport.com/
http://consumeraffairs.com/
http://www.pissedconsumer.com/
http://www.consumerreports.org/
http://www.reviewcentre.com/
http://www.buzzillions.com/
http://www.viewpoints.com/
http://consumerist.com/
http://www.yelp.com
http://www.citysearch.com
http://www.insiderpages.com/
http://uk.local.yahoo.com/
http://www.dealerrater.com/
http://www.judysbook.com/
http://www.tripadvisor.com/
http://www.edmunds.com/
http://www.zagat.com/
http://www.opentable.com/
http://www.urbanspoon.com/choose
http://www.demandforce.com/
http://www.kudzu.com/
http://www.yellowbot.com/
http://cityvoter.com/
http://www.dexknows.com/
http://www.superpages.com/
http://www.menupages.com/
http://www.vitals.com/
http://www.blagger.com/
http://consumerist.com
http://www.reviewcentre.com
http://www.viewpoints.com/aboutme/vjneel
http://www.complaintsboard.com/
http://www.reviewsahoy.com/
http://www.consumersearch.com/
http://www.reviewgist.com/
http://www.blagger.com/
http://www.bizrate.com/
http://www.unhappyfranchisee.com/
http://www.complaints.com/
http://complaintcenter.com/
http://www.mouthshut.com/
http://sazze.com/   
http://www.iripoff.com/
http://www.topconsumerreviews.com/
http://www.247webdirectory.com/
http://www.brandez.biz/
http://www.canadawebdir.com/
http://www.cis2010.org/
http://www.cita09.org/
http://www.cityplanweb.com/
http://www.clayne.com/
http://www.client3.com/
http://www.codeclassic.net/
http://www.coloradosph.org/
http://www.concasida2010.org/
http://www.crcig.com/
http://www.kiwidir.com/
http://www.kansoken.net/
http://www.jobmarketeconomist.com/
http://www.jjhx.com/
http://www.elegest.net/
http://www.ecool100.com/
http://www.directory.pr-club.net/
http://www.digitaleveuk.org/
http://www.digabusiness.com/
http://www.cultuurtechnologie.net/
http://www.crssdi.com/

Various Link Building Methodologies

It's no secret that Google uses links to measure the authority of web pages. If a web page attracts links from other pages Google's algorithm, the software it uses to rank pages and decide which page is number one for a search result, increases the importance of a page.

 

If you’re at all involved in publishing content to the web, then you probably care about traffic. If you care about traffic then you probably care about SEO. If you care about SEO, then you probably care about generating links to your web site.

Today, Google is backing up the tough talk with a hard-core focus on quality and relevant links to your site; and a bunch of crappy links from crappy sites with over-optimized anchor text will do you no good at all (provided it doesn’t get you removed from the index altogether).

Domain Authority – It is a measure of the importance of a link and take into account the site’s age, its content and its popularity (Social and Links) among other factors. There is no single metric that defines domain authority, but here are some common stats/tools to use:

Number of Ranking Keywords – How many keywords the site ranks for in Google. One tool to find this data is SEMRush.com

Backlinks – Is the number of sites that link to a page or site. Opensiteexplorer.org, MajesticSEO.com, and Ahrefs.com are sites that provide backlink data.

Traffic – Is the number of people that visit a site via target links. Alexa.com and Compete.com both provide traffic estimations and rankings of websites.

Domain Age – Is the creation date of the site. There are many tools on the internet that will share the registered date of a domain including Domaintools.com, Whois.net and Archive.org.

Google Page Rank – Is Google’s estimation of link popularity. Google provides a toolbar that shows Page Rank. There are many other SEO tools that show Google Page Rank.

Social Popularity – Is how many likes, tweets, shares a site receives from Facebook.com, Twitter.com, Linkedin.com, etc. Sharedcount.com is tool that provides social stats estimates.

Relevance – Is the degree of the relationship between the target site and the content of the originating linking site. Links from topical authorities are very powerful. For example, a link from a sports news site is very beneficial to a site selling athletic apparel.

Dofollow and Nofollow Links

Did you know why both Do-follow Links and No Follow Links are good for your Websites? The answer to this question is very simple, both kind of links are good for driving traffic. It does not matter what kind of link you normally prefer because both links can send you traffic. As we all know, traffic is one of the main factors to become successful online. A website without traffic is like having a store in the mall without visitors.

“do-follow” is a plain HTML link that indicates search-engine spiders to crawl your link. Whereas, No-follow attribute tells search engines that the link must be ignored. To make a link No-follow there are 2 ways – Firstly, you can make No-follow from anchor tags and secondly, it could be done directly from robots tag and file also. 

Example - Do-follow link

<a href="http://example.com">Your Anchor Text</a>

Example - No-follow link

<a href="http://www.example.com" rel="no-follow">Your Anchor Text</a>

Having your link No-follow will be treated in following ways  – 

• Spiders will not follow the link
• Users may still click and follow the link
• Page Rank is not transferred
• Anchor text is not transferred to your link profile

Keyword Research Methodologies and Tools

When you start a campaign, Keyword analysis is the first step of Onpage SEO. Always research your keywords well and make sure they will produce high amount of traffic and is having less competition. Also select proper keywords in such a way that a user coming from SERP do not bounce.

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in their desired keywords.

Keyword Research Methodologies -

When you want to select keywords for a website, you need to understand the importance of selecting a keyword and its significance to your website. 

• Consider keywords having less competition
• Consider keywords having more traffic
• Consider Competitors keywords which are relevant to you
• Consider keywords with same meaning of a keyword
• Consider keywords with bad spelling
• Always use long tail keywords such as “professional search engine optimization company NY”
• For local optimization check all cities, small places and towns for a keyword.

Keywords Analysis Tools:-

Basically, if you do keyword research Google keyword research tool which is known as “Keyword planner” is best free tool available. https://adwords.google.com/ko/KeywordPlanner/Home?__u=9447034690&__c=2255455210 But you can have more paid tools for keyword research.

These are some other keyword research tools available for you:-

·    Word tracker - http://www.wordtracker.com/

·     Word Stream - http://www.wordstream.com

·     Keyword Eye - http://www.keywordeye.com/

·     Keyword Spy - http://www.keywordspy.com/

·     SEM Rush–http://www.semrush.com

·     Raven Tools Research Central (paid) - http://raventools.com/tools/research-central/

·     Advanced Web Ranking (paid) - http://www.advancedwebranking.com/tour/research.html

·     Word pot (free) - http://www.wordpot.com/

·     Keyword Discovery (free & paid) - http://www.keyworddiscovery.com/search.html

·     SEO Book Keyword Tool (free) - http://tools.seobook.com/keyword-tools/seobook/

·     Bing Keyword Research (free) - http://www.bing.com/toolbox/keywords

What is a Backlink?

In search engine optimization (SEO) point of view, a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. It is also known as an Inbound Link (IBL).  Google counts these links for determining the popularity (or importance) of a web site. Backlinks tell search engines like Google, yahoo and Bing how popular your website is.

                                                                               

A backlink also plays an important role in gaining good page rank. Google considers the quality and quantity of backlinks to determine Page Rank. So, it is a good practice to get backlinks from do follow and high PR sites. Note that a natural backlink is more valuable to search engines than reciprocal links, and they are harder to get.

For example – If you are the owner of website A and your website is added in website B then website B’s link is backlink for your website.